GlobeCast Americas CEO Lisa Coelho has announced organisational changes designed to maximise the company’s commercial footprint in the Americas, including the creation of a dedicated Latin American sales team and a refocusing and strengthening of ad-hoc services in North America for the broadcast of major events.
Already present with a major technical facility in South Florida and with extensive satellite coverage of the entire Latin American region, GlobeCast has now created a dedicated sales team in Sunrise, Florida led by Ricardo Flores, to cover this crucial market. The company also announced last year that it had extended its fibre network to Buenos Aires and São Paulo.
The Latin American sales team in Sunrise as well as the North American sales teams in New York and Los Angeles will provide content management, value-added services such as playout and origination, and global delivery of content to multiple platforms by satellite and fiber to broadcasters throughout the Americas. The services offered will leverage GlobeCast’s capacity on 28 satellites worldwide and its proprietary, five-continent fiber network, the GlobeCast Backbone Network.
On the ad-hoc/contribution side, in North America, the company’s news and sports activities have been recentred and focused to specialise on large-scale major events, providing extensive ad-hoc playout and delivery services to major broadcast clients from around the region. In Latin America, GlobeCast will provide ad-hoc services to broadcasters and events of every type.