Streaming platform Roku has revealed plans to expand beyond its US base. Roku expects that consumers in the United Kingdom and Canada will be able to purchase Roku streaming players beginning in early 2012. Roku is expanding its open platform to support region-specific channels. Publishers of video, games, music and other Internet-delivered content can now reach their customers’ TVs directly thought the Roku platform. Content can be free, ad supported or paid.
“This year has been one of many accomplishments for Roku in the US, said Roku Founder and CEO Anthony Wood. “In July, we introduced Roku 2 which brings casual games to the TV and last month we unveiled the $49.99 Roku LT. We’ve added casual games including Angry Birds and PAC-MAN as well as premier channels including HBO GO. And now we’re looking forward to kicking off 2012 by expanding to Europe and Canada and providing consumers abroad with the best in streaming entertainment – a natural evolution for Roku,” he declared.
To make Roku players available in Canada, Roku is working with Synnex Canada Limited, a subsidiary of SYNNEX Corporation.