TubeMogul, a real-time media buying platform for video advertising, has gone live with new partnerships that enable clients to seamlessly buy targeted video ads on connected TV applications. These applications are similar to smartphone applications, but are accessed via Internet-connected TVs or other Internet-enabled set-top devices.
Internet-connected TVs are rapidly entering the mainstream with growth in online streaming via set-top boxes, gaming consoles and newer TVs that have built-in application marketplaces. Based on current trends, market research firm DisplaySearch predicts that 123 million Internet-connected TV units will be shipped annually worldwide by 2014.
“The audience has clearly stated that it wants to watch its favourite shows on whatever screen is handy – everything from the smallest smart phones to the biggest smart TVs. Advertisers that can figure out how to easily reach customers across all of those platforms have a huge advantage,” said Jim Louderback, CEO of Revision3 and new media pioneer. “TubeMogul’s new service provides that easy and targeted access, with publishers still in control, into this gold-mine of audience opportunity.”