GlobeCast Americas CEO Lisa Coelho has announced that Emma L. Brackett has been appointed Vice President, WorldTV. Responsible for driving development of the company’s WorldTV Direct to Home satellite (DTH) and Over-The-Top (OTT) business streams, Brackett will report directly to Coelho.
Joining GlobeCast from a position as Director of Content at AT&T U-verse where she was responsible for over one-hundred channels, Brackett is a licensed attorney with a background in content acquisition and packaging, development and deployment of content packages, as well as negotiation of distribution agreements.
In her new role at GlobeCast, Brackett will focus on developing the expansion of WorldTV’s international services on multiple platforms — including cable and telco platforms — in North and South America, evolving the company’s overall WorldTV business strategy and advancing the strategic technological roadmap for this business line.
“WorldTV has become the leading source for international content in the United States. The brand has enormous potential, especially as it goes multiscreen and looks to launch its OTT television platform. GlobeCast has the infrastructure and expertise to achieve a completely unique position for it in the marketplace,” said Brackett. “I’m very excited about joining the company and driving WorldTV forward.”
“Emma has the perfect skill set and experience for this key role,” said Coelho. “Her energy and talents will undoubtedly drive the growth of GlobeCast’s WorldTV business.”