Multiscreen will generate $21bn
November 30, 2011
The world is moving toward ubiquitous multiscreen connectivity, and new devices are making all content personal. Consumers are viewing professional video programmes on tablets, smartphones, laptops, netbooks, and in vehicles. As mobile devices continue to improve, consumers expect high definition on everything. The pay-TV services are ramping up TV Everywhere to compete with direct-to-consumer services such as Netflix. As a result, the momentum behind multiscreen content delivery platforms is accelerating and new NPD In-Stat research forecasts that revenues from multiscreen content platforms will top $21 billion in 2015.
“Consumers now expect to have professional video available on an ever-expanding number of devices, and they want their ‘user experience’ to be under their control,” according to Gerry Kaufhold, Research Director. “It’s no longer simply a matter of delivering 1080p 3D video to their device, they want to share what they are viewing with their connected community, they want to upload their own additions to the content, and they want to be able to engage with their content on whatever device provides the best experience at any particular time.”
Additional data includes:
– Asia Pacific will have the most active multiscreen households by 2015.
– Latin America, India, and emerging markets will primarily use mobile data services
– The CAGR for viewing hours is expected to be about 88% from 2010 through 2015
– Western Europe is expected to be a hot growth market for subscription-based multiscreen content delivery platforms.
– Direct-to-consumer services are the early revenue leader for multiscreen content delivery platforms, but price competition is expected in a few years from the pay-TV TV Everywhere services.
– 273 million households will be using some kind of multiscreen service by 2015.