China Mobile has reported it currently has 50 million mobile video subscribers. The service has grown rapidly, with annual growth of more than 150 per cent over the past five years. As of August 2011, there were nearly 1,000 terminals compatible with China Mobile’s mobile video service, providing service coverage for all mainstream handsets.
A spokesperson for China Mobile said that the operator was working actively to make mobile video the Chinese mobile industry’s largest video content aggregation platform, featuring content from the Shanghai Media Group, CCTV, China Radio International (CRI), China National Radio, Hunan TV, and the China Daily, among other media outlets. The service stores more than 2.1 million pieces of video content across 12 vertical channels at present, with 16 partner brands, and 60 live and looping feeds of licensed domestic and international film and television dramas, variety shows, and foreign-language videos – and adds more than 3,000 pieces of new on-demand content per day.