“We’re a global news organization for a globalised world,” Peter Horrocks, the BBC’s director of global news.
The channel also believes that the US can be a crucial component of its commercial revenue going forward. Until now, BBC World News has been available in about six million US homes, mostly in New York City and Washington.
In the deal with Comcast, the nation’s largest cable provider, it will be available by the end of the month in some — but not all — of the Comcast homes in Philadelphia, Chicago, Boston, Minneapolis and other markets. It will come on in some of the company’s markets next year, for a total of nearly 15 million homes by the end of 2012.