The Connected TV Marketing Association (CTVMA) has continued to rollout its professional industry network, as adoption of Internet-connected TVs in European homes increases, with the announcement this week of Accedo CEO, Michael Lantz, as its President for Europe.
With over 10 million connected TVs sold in the EU this year, a figure, expected to rise to 13 million in 2012, the CTVMA is embarking on a series of global information and education programme initiatives in Europe designed to inform and educate the advertising, media and entertainment sector on the commercial opportunities of connected TV platforms.
Welcoming the announcement from Melbourne Australia, the Founder and President Asia-Pacific of the Connected TV Marketing Association James Grant Hay said: “We are delighted to have Michael Lantz, CEO and founder of Accedo as our President of Europe. As one of the world’s leaders in the TV app industry, Michael will play a key role in opening up
Joining the executive board of the UK, the CTVMA has also appointed Richard Kastelein, Managing Director of Agora Media Group and publisher of Appmarket.tv as its first Vice President. Kastelein will play a pivotal role in driving awareness of the association across Agora media’s clients and will oversee the CTVMA’s first UK industry event at Knightsbridge in London on Wednesday 13 June, 2012.