The BBC and Virgin Media will now begin to develop new applications and user experiences for TiVo homes – paving the way for Virgin Media customers to gain access to the BBC’s interactive coverage of next year’s major sporting events via a new Red Button experience, including Formula 1, Wimbledon, Euro 2012 and the London 2012 Olympics.
A forthcoming BBC Sport app will build on these “enhanced Red Button” services to bring next-generation viewing experiences to connected TVs in 2012. The new app will bring together all the live streams from the BBC’s existing Red Button service, video streams on-demand and additional content from BBC Online – providing a next-generation TV experience of Wimbledon, Formula 1, Euro 2012 and London 2012.
The BBC Sport app will sit alongside the BBC’s existing BBC News and BBC iPlayer apps.
The partnership between Virgin Media and the BBC has already delivered full integration of BBC iPlayer into Virgin Media’s TiVo Service.