GlobeCast and Arabsat launch Global Arabic Bouquet with ASBU
January 5, 2012
GlobeCast and Arabsat have announced that the Global Arabic Bouquet (GAB), a grouping of premium Arabic channels from the Arab States Broadcasting Union (ASBU) available anywhere in the world, is now located on the 5C satellite over Africa. This satellite, Arabsat ‘s newest, was launched in September 2011.
GlobeCast – Arabsat and ASBU’s partner for the worldwide distribution of the GAB – is providing all the technical services required for end-to-end delivery. The terrestrial delivery is done from Amman by Jordan Media City. This service via Arabsat replaces the bouquet’s previous distribution.
Since the launch of their partnership in 2004, GlobeCast, Arabsat and ASBU have expanded the Global Arabic Bouquet’s potential viewership and footprint, offering a single global coverage to ASBU members.
Philippe Fort, Chief Operating Officer of GlobeCast says, “We are pleased to work with our long-time partners Arabsat and ASBU on optimizing the delivery of this bouquet of premium Arab content to households across Africa. We’re looking forward to the bouquet’s success in this growing market.”
Khaled Balkheyour, Arabsat President and CEO, said “Our partnership with GlobeCast has been strengthened with the successful launch of Arabsat 5C as our fleet is becoming part of the global distribution network of Free-to-Air Arabic channels managed by GlobeCast, specifically the Arabsat /ASBU Global Bouquet.”
Commenting on the new development, Salaheddine Maaoui, ASBU Director General, said, “Arabsat 5C will give the Arab broadcasters an opportunity to reach the Arab viewers in the African continent, where C-band still plays an important role. This means that Arab broadcasters can now reach African viewers more easily.”