Myspace has announced an over-the-top social TV service that will be available on the next generation of Panasonic Viera Connect-enabled HDTVs.
Launching in the first half of 2012, Myspace TV allows viewers to discover, share and comment on the programmes they’re watching. Initial channels on Myspace TV will be music-focused, leveraging Myspace’s music rights and music video library, and will later include movies, news, sports and reality channels.
A companion app for the service will be available on tablets and smartphones.
At CES Myspace CEO Tim Vanderhook said: “Historically, TV has been a shared experience, as people gathered together to watch their favorite programs. Our belief was that we could enhance the TV experience by increasing viewers’ ability to connect to both content and each other. By partnering with Panasonic, we’re bringing together the content that people love and a social experience in one service: Myspace TV.”
Joseph Taylor, Chairman & CEO, Panasonic Corporation of North America added: “We are proud to partner with the new Myspace on the debut of Myspace TV on our VIERA Connect Smart TV platform. By partnering with a brand like Myspace on the VIERA Connect Smart TV platform, we’re taking connected TV to a whole new level of engaging, interactive experiences for consumers.”