Seachange Infusion integrates Envivio encoding
January 12, 2012
Advanced advertising specialist SeaChange International has expanded its relationship with Envivio to offer SeaChange’s Infusion advanced advertising platform with the Envivio 4Caster C4 Gen III encoders, providing further options for multi-screen operators to monetise video delivered to Apple devices.
The open Infusion platform enables targeted advertisements to be dynamically inserted into linear and on-demand video streams.
Infusion enables video operators to manage centralised ad operations and scale to 150,000 insertable channels and millions of ad assets as they migrate to consolidated regional and national advertising systems that are managed from increasingly web-centric and virtualized datacenters. Leveraging SCTE 130 and IAB VAST specifications, Infusion allows operators to determine which external ad servicing systems are sourced for dynamic placement decisions, while creating opportunities for cross-platform campaigns and leveraging Internet campaign management pricing for TV content.