Motive Television, DME to pursue vertical markets
January 13, 2012
Motive Television PLC, the digital television technology, software and services provider, has announced that its wholly-owned subsidiary, Motive Television Services Limited, has signed an agreement with Digital Media Europe (DME), a UK sales and marketing consultancy, to pursue opportunities in the licensing and deployment of Motive’s Video2Go technology in vertical markets outside the television industry.
Motive and DME believe that the Motive Video2Go delivery platform provides enhanced customer communications opportunities for leading brands in a number of vertical markets, including the Hospitality, Travel, Retail, Entertainment and a variety of service industries. Motive’s Video2Go improves the efficiency of customer interaction by enabling brand owners to deliver self-created, self-owned, advertising based content direct to a customers’ mobile device.
Leonard Fertig, CEO of Motive, commented: “The ability to efficiently provide targeted content direct to a customers’ tablet or smart phone provides a number of benefits to customer service businesses. Motive’s Television Anytime Anywhere and Video2Go technologies make that possible and we believe this is a significant opportunity for Motive. The DME Consultancy has a wealth of experience in developing and executing marketing plans for solutions companies and Motive is delighted to have them as partners in this important extension of our business.”