Advanced Television

CEA: Home media landscape shifting to digital content

January 18, 2012

Findings from a study by the Consumer Electronics Association (CEA) suggest that more than half (53 per cent) of online US adults watch some form of streaming or downloaded video content in the home. Those consumers have a distinct preference for streaming video versus downloading content, as 51 per cent view streaming content and spend an average of two hours per week watching, while only 15 per cent download content and spend an average of one hour watching.

The new study, Connecting the Dots Between Consumers, Content and Consumer Electronics in the Home, provides additional insights into how consumers are accessing content in their homes and their interest in media connectivity systems.

In common with video consumption, more than half (54 per cent) of US adults listen to digital audio in the home. But unlike video, the preference for digital audio content skews toward downloaded audio (43 per cent) versus streaming audio (37 per cent). Those consumers spent an average of 2.6 hours listening to downloaded files versus two hours for streaming audio.

“Technology allows consumers to access almost any content they desire instantaneously on Internet-connected devices,” said Chris Ely, manager, industry relations, CEA. “The rise of mobile broadband has resulted in the emergence of connected devices that are able to stream content directly from the Internet, and services that allow consumers to store and access content without the need of a hard drive.”

One in four consumers expressed an interest in purchasing a home media connectivity system. The study shows that new home purchasers can be a ‘sweet spot’ in spurring adoption of connectivity systems. Sixty per cent of those interested in connectivity systems indicated that they were considering buying a system with a purchase of a new home.

“Digital media consumption will continue to grow as the number of connected devices and services for accessing content improves and expands,” added Daniel. “Manufactures, content providers, aggregators and service providers must work together to ensure the content customers want is accessible through different devices. The sooner the market is able to meet the consumers’ needs, the sooner the industry will reap the benefits.”

Categories: Articles, Connected TV, Consumer Behaviour, Home Network, In Home, OTT, OTT, Research, Video