Reuters YouTube channel
January 18, 2012
By Chris Forrester
Reuters has launched a YouTube channel featuring ten news, commentary and analysis programmes. Reuters TV will also appear on reuters.com and marks the company’s entry into online video programming.
The channel will feature reports and commentary from Reuters journalists around the world and will include investigative channel Reuters Investigates, The Trail – which will cover presidential candidates on the campaign trail – and Media Bite, which will examine changes taking place within media.
Reuters head of programming, Dan Colarusso, said the deal allowed Reuters to showcase content from across the globe and added the channel would “offer unique insights and images that other media companies simply can’t match.”
Meanwhile two more new entrants have been added to YouTube’s $100 million on-line TV project. The Young Hollywood Network (YHN) and Entertainment News Television (ENTV) have both been added to the mix. Both enterprises have – perhaps – a better than average chance of breaking through given that they are backed by the same organisation behind Deadline.com and HollywoodLife.com, two extremely active web-sites.
Los Angeles-based YHN says it is “the definitive pop-culture destination”, while ENTV will have an hourly news-wrap as well as breaking news plus entertainment lifestyle shows.
Other channels already available include the Onion News Network, Hearst’s Car & Driver TV, the Madonna-backed DanceOn channel and two Clevver Media services, ClevverTele and ClevverStyle.