Abu Dhabi’s twofour54 production and media facility is to be home for a new Mid East general entertainment channel. Launch date is towards the end of this year.
Digital Media company EMM (Elaph Multi-Media) is backing the venture and which promises around 650 hours of new Arabic-language programming. Elaph.com is a well-established Arabic-language on-line news portal. EMM has linked with Charisma Group for the project.
EMM’s new TV Satellite Channel will be led by EMM’s CEO, Nicholas Claxton, who will spearhead the business as a whole, its strategy and its expansion plans. Nicholas Claxton has a wealth of broadcasting and digital experience. He is former MD of several UK based independent production companies and has worked with many of the world’s leading broadcasters including the BBC, ITV, Channel 4, Discovery, National Geographic , A&E Network, among several others. He is also an Emmy award-winning Producer/Director and holds several other international awards for a large variety of programming.
Commenting on the announcement, Wayne Borg, twofour54’s Deputy CEO & COO, said, “This is a significant addition to the media ecosystem we are building at twofour54. Not only will EMM be creating and broadcasting engaging, contemporary Arabic content across multiple channels, but in doing so, they will add to the talent development and employment opportunities for young Arabs and, in particular, UAE Nationals. This is another step towards establishing a sustainable Arabic media industry in Abu Dhabi.”