ITN Productions new digital strategy
January 19, 2012
ITN Productions has announced a new digital strategy which sees the creation of a single sales opportunity across its digital global audience. The solution is powered by Rightster, the cloud based software and services provider for online video.
For the first time, brands will be able to advertise via a single buying point on to ITN’s news and entertainment content produced by ITN Productions that features on platforms and sites such as AOL, Dailymotion, and national newspaper websites including Metro.co.uk and Express.co.uk. This video content spans multiple news genres, entertainment and sport, currently delivering a global audience in excess of 50 million views per month across mobile and online. Analytics give insight to performance of particular genres and individual pieces of content. This solution is enabled by Rightster’s resilient automation and integration software, allowing a flexible, seamless assimilation to all its global publishing and advertising partners for both on demand and live video content, across any platform.