Advanced Television

Acetrax preps TVoD launch

January 20, 2012

Multi-region digital movie retailer Acetrax is to launch a TVoD (Transactional VoD) movies service across the UK, France, Italy and Germany via the Inview Technology connected TV service this spring.

The Acetrax movies App will offer viewers using the Inview platform access to an unrivalled range of blockbuster movies, without being tied in to a subscription service. The Inview service runs on Tier 2 TVs and set-top boxes, turning these low-cost products into connected devices.

This software is currently being rolled out across Europe, with developments in the pipeline across South America and Asia, and is forecast to be present in over 100 million homes by the end of 2014.

The Inview service includes a fully integrated, royalty-free electronic programme guide (EPG), media browser and personal scheduling tool. All content – from both broadcast and broadband sources – is seamlessly delivered via the EPG, making the connected TV service easy to access for all.

Leslie Golding, CMO of Acetrax, said the company strongly believed that consumers wanted access to the best content without being tied in to a monthly subscription, and that by partnering with Inview, it was able to extend its TVoD offering to a substantial number of viewers.

Mark Rooney, Head of Media at Inview Technology, said that by focusing on the Tier 2 market, it could now make premium content, such as Acetrax’s movie catalogue, available to people at all budget levels, not just those who could afford the latest hi-tech gadgets.

Joining Acetrax on the launch platform will be Apps from Grooveshark for music streaming, facebook and twitter for social networking, Reuters for the latest news updates and many others.

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