C4 “Project Shuffle” scheduled for June
January 27, 2012
Channel 4 is targeting a June launch for a new TV service that would allow viewers to catch repeats of its best shows, if it can hammer out its differences with Virgin Media to secure the final deal needed for maximum distribution on digital platforms.
The new channel, referred to internally as Project Shuffle, will allow viewers who missed the first live broadcast of Channel 4’s most popular shows multiple opportunities to catch up with them over the next seven nights.
The launch date for the new channel has not yet been confirmed but it is understood June is currently the most likely target, although it is thought that Channel 4 would like to have it on air earlier.
According to reports, Channel 4 has already lined up a Freeview slot for the channel and a deal with BSkyB has also been reached.