Marks & Spencer (M&S) has become the first retailer to create an app for Samsung’s Smart TV platform. It says the new app will give viewers access to the latest high street fashion trends as well as tips on lifestyle, food, fashion and technology.
Guy Kinnell, Marketing Director for TV, Samsung UK said: “The development of the M&S Smart TV App highlights the popularity of Smart TV as the most immersive and interactive format for consumers.”
Susan Aubrey-Cound, Director for New Channels Marks & Spencer added: “We’re continually exploring innovative, new ways to engage and interact with our customers. This app enables customers to discover more about our products and innovations from the comfort of their living rooms, whilst supporting our broader marketing channels. “