The first ever commercial aimed at dogs has been created for UK television. The advert features high-frequency noises (above 17’000Hz) that can only be heard by canine ears.

The advert, which is a spoof on the classic film “The Italian Job”, is interwoven with sounds including barking, whistling and doorbell-ringing to entice the attention of dogs.

The one-minute commercial, by dog-food firm Bakers, will debut on ITV this week.

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