Spain’s Canal Plus multiplatform strategy fails
February 29, 2012
From David Del Valle in Madrid
Prisa TV-owned digital DTH platform Canal Plus (former Digital Plus) continues losing pay-TV clients, despite a multiplatform strategy aimed at stemming the flow. The company lost 17,000 clients in the last quarter of 2011 and ended the year with 1.84 million subscribers including 82,247 clients from Canal Plus through other platforms, such as IPTV and cable.
The company has been reaching agreements with different distribution platforms over the last year to boost subscriptions and even though it has managed to reduce the flow significantly, from a loss of 72,949 to 17,000 subscribers, and the churn rate, from 15.8 per cent to 13.6 per cent, the negative trend still stands.
Canal Plus claims that the iPlus PVR product increased the number of users by 65 per cent, with over 500,000 subscribers utilising the service.