Broadband rebrand for SES
March 1, 2012
SES has renamed its satellite Internet subsidiary ASTRA Broadband Services as SES Broadband Services, with its satellite Internet service ASTRA2Connect similarly renamed SES Broadband.
The new names are in line with SES’s new Corporate Identity and its consistent use for all SES companies. SES Broadband Services provides high-speed satellite broadband Internet for individuals, businesses and communities.
Patrick Biewer, Managing Director of SES Broadband Services, said that with its fleet investment, SES has laid the foundation for future growth, with the new corporate identity supporting the satellite opertator’s “ambitious” goals. “These include a unified service offering to customers across the globe. Leveraging on SES’s global presence and access to its entire fleet, we are convinced that the new names will strengthen our market position and benefit the expansion of our business into new and exciting regions,” he declared.
SES Broadband was introduced in 2007 and represents Europe’s largest satellite broadband network with more than 80,000 subscribers. Marketed via distribution partners in Europe, the Middle East and Africa, the service offers a unique opportunity to individuals, businesses and communities to access the Internet independent from any terrestrial infrastructure. The service is technically available across the entire fleet of SES and able to support Triple Play services combining broadband access with Voice over IP (VoIP) telephony and TV reception.