thePlatform, a white-label video publishing company and specialist in TV Everywhere services, has announced an advanced new suite of features, enabling operators to create new and highly tailored content packages and promotions. The new features enable pay TV providers to reinforce and extend the value of their current TV subscription packages across more devices.

“TV operators are seeking ways to unlock the potential of larger content libraries, extend the value of their subscriptions, and create tailored viewing experiences for their customers,” said Ian Blaine, CEO and co-founder of thePlatform. “Our new TV Everywhere features provide powerful tools to make that possible. With the challenge of authentication largely behind us, and more content available than ever before, the industry can shift to creating even more customised entertainment packages. These dynamic new mpx tools enable operators to create their own criteria for grouping content and subscribers – from history buffs to fans of a particular series – and will create innovative marketing opportunities.”

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