Samsung will focus on smart and 3D TV in Mid East
March 19, 2012
South Korean tech giant Samsung Electronics has revealed that it will focus on smart and 3D TV sales in the Middle East in order to strengthen its dominant presence in the large emerging market.
The company said it aims to aggressively market its latest high-end TV sets and expand cooperative tie-ups with content suppliers to solidify its status as the No. 1 smart electronics product supplier in the area.
Samsung said that it was able to pull off TV sales growth of 26 per cent last year despite the general economic downturn. Its overall market share for TV sets hit 33.2 per cent.
In the 3D TV sector, the company’s dominance reached 46.9 per cent of the total market, with its control of smart TVs hitting 39 per cent in 2011.
Samsung hopes that the launch of the newest ES8000 and ES7500 series smart TVs, and greater availability of content such as interactive Internet, 3D and social network services can enhance its leading position in the area.