Advanced Television

‘Augmented reality’ TV

April 3, 2012

Following on from the launch of its smart TV and mobile applications, as well as growing global distribution of its HDTV channel, Swiss-based iConcerts has finalised a deal with UK based 3DD Entertainment to produce the first ever live performance ‘augmented reality’ TV format which will be powered by iConcerts ViPass platform.


3DD will produce a monthly TV programme, “Backstage @ London Live”, focused on its popular TV series. In parallel, iConcerts will use its patent-pending Virtual Interactive Pass platform to deliver a rich-media entertainment site and social network around London Live recordings.

Fans will access a variety of exciting features, such as backstage webcams and artist interviews; they will also be able to chat and exchange media with other members of the audience through the iConcerts ViPass mobile application.


“ViPass technology will allow us to introduce a new generation of entertainment programme as it enhances the recorded TV show with the augmented experience of a live event and the power of social media. By connecting these three domains, we aim to create a new dimension in music television, and as such, new revenue streams for our music industry partners,” said Natalia Tsarkova, iConcerts Founder and CEO.


“For 3DD as TV concert series producers, it is exciting to work with a TV channel such as iConcerts, as they introduce new technology for enhanced viewer connection to the TV show experience,” added Dominic Saville, CEO, 3DD Entertainment.



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