Video boosts online ad share

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The popularity of watching videos online and the growth of advertising on social media sites such as Facebook pushed up UK online advertising last year by 14.4 per cent to £4.8 billion (€5.7bn).

Retail and consumer-facing industries have increasingly adopted online advertising, which now comprise more than one-quarter of UK Internet display ads, according to figures prepared for the Internet Advertising Bureau by PwC.

 


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