Ericsson selected for NBC Olympics squad
April 12, 2012
Communications technology and services specialist Ericsson is to provide a range of video processing solutions and support services to NBC Olympics, a division of the NBC Sports Group, during its coverage of the 2012 London Olympic Games.
The Ericsson solution is helping to deliver NBC Olympics’ HD content across both contribution and distribution feeds to ensure the highest picture quality from the Olympic venues to millions of viewers in the United States. Ericsson is providing a range of products including MPEG-4 AVC encoders, professional receivers, multiplexers and satellite modulators as well as a team of support engineers in both London and New York. These engineers will assist in equipment/system set-up, maintenance and troubleshooting ensuring no great sporting moments are lost in transmission.
David Mazza, Senior Vice President, Engineering, NBC Olympics, said that with the athletes moving so fast, TV coverage of sporting events was some of the most demanding content to compress and transmit.
Ericsson engineers have been present at all major Summer and Winter Games including Salt Lake City, Sydney, Torino, Athens, Vancouver and Beijing. Ericsson encoding solutions were used by NBC Olympics for the 2010 Vancouver Winter Games, the 2008 Beijing Games and the 2006 Winter Olympics from Torino, Italy.