Strategic Partnership Provides Cablemas With Formula for Pay-TV Success
April 13, 2012
Cablemás, Mexico’s 2nd largest cable operator, with 1.2 million cable subscribers, continues to provide a benchmark for digital TV and advanced consumer services in Latin America’s largest market for pay-tv. Displaying one of the fastest expansions in today’s DVB market, a strategic partnership with market-leading service, technology and hardware providers Conax, and Evolution Digital LLC and Cubiware has enabled Cablemás to revolutionize its growth and penetration of the digital TV market by providing advanced services to consumers throughout Mexico.
For a future-oriented pay-tv platform, the partners provide a best-of-breed total video ecosystem: An advanced content security solution from Conax and a range of progressive hybrid DVB IP set-top devices from Evolution Digital. Leading middleware is furnished by Cubiware.
Owned by Latin America, media power house, Televisa, Cablemás continues to grow its subscriber base through a solutions approach for a quality product offering and customization, both in packaging and user interface. The operator is providing a consumer experience and a vision for the future.
With a need for higher security and a simple, yet elegant Video-on-Demand offering and market differentiator, Conax and Evolution Digital partnered with Cubiware to provide Cablemás with a VOD platform using Adaptive Bit Rate technology, to maximize bandwidth efficiency, and reduce operating costs. A comprehensive Hybrid IP Video solution was proposed including a highly cost effective set-top device that could embrace video on demand content delivered in an IP format.
The partnership has enabled Cablemás to reduce churn and illegal distribution, and increase revenue through premium VOD content — while continuing to add new features and solutions, such as a bouquet of value-added triple play services. Today Cablemás provides customers with an enhanced quality digital TV offering, as well as high speed data and digital voice services. The operator currently serves an impressive 1.2 million cable subscribers, 350,000 VoIP customers, and 450,000 broadband customers, in 50 cities across Mexico.
– “The insight, experience and guidance provided by strategic partners Conax, Evolution Digital and Cubiware for a total, best-of-breed platform, has enabled Cablemás to innovate and provide new quality digital TV services, resulting in increased revenues and a reduction of illegal distribution of content, says Carlos Alvarez, Managing Director of Cablemás Telecomunicaciones S.A. de C.V. Cablemás is confident we have found a stable and long term partnership in which we can continue to grow our operations for future services and business models.”
– “Cablemás has once again taken a bold market leadership position, by embracing the migration of video delivery to IP. They understand that subscribers want the flexibility to access their video service on many different devices, and at times that are convenient to them. IP is the platform that makes this a reality. Brent Smith, Evolution Digital
– “Cablemás aggressive digitization process has clearly demonstrated the flexibility and advantages of using an open platform like DVB. The platform deployed has helped Cablemás dramatically reduce the capital investment required to convert from analogue to an all-digital network, and provides a Hybrid IP video platform to support VOD and other exciting interactive services.”