With its TV division losing out to competitors such as Apple, LG and Samsung, Sony is turning to the secondary device market to restore its fortunes. Sony Computer Entertainment is launching ‘nasne’, a new networked recorder and media storage device with built- in 500GB hard disk drive (HDD) and digital terrestrial and satellite broadcast tuners. nasne will become available in Japan on July 19, 2012, for a recommended retail price of ¥16,980 (€167).
By connecting the device to their home network, users will be able to watch and record digital terrestrial and satellite broadcast through dedicated applications such as ‘torne’ for PlayStation3 (PS3) and VAIO TV with nasne for VAIO. Users will also be able to access recorded content from PlayStationVita (PS Vita), Sony Tablet and Xperia.
In addition, nasne will be able to stream live or recorded television programmes simultaneously onto two of these supported Sony products, allowing multiple users to view the same content within the same home network. nasne will also link with G GUIDE TV OUKOKU CHAN-TORU, a television guide web service for PC and smart phones provided by So-net Entertainment Corporation. Through G GUIDE TV OUKOKU CHAN-TORU, users will be able to schedule recordings of television programmes on the go from their PS Vita, PC, tablet PCs, and smart phones.
In addition, nasne functions as a media storage device, allowing users to store their movies, photos and music on its 500GB built-in HDD, which can be enjoy on any DLNA compatible device connected to their home network. Users can also expand storage memory by connecting external HDD to nasne.
“We are offering a seamless and unique Sony experience through nasne, which serves as a home entertainment hub that connects to Sony’s various network products,” said Kazuo Hirai, Representative Corporate Executive Officer, President and CEO of Sony Corporation and Chairman of Sony Computer Entertainment Inc. “nasne will give users more freedom to enjoy television in new ways by enabling them to watch programmes on various Sony products through dedicated applications. We will continue to offer attractive products and services that inspire customers around the world and spark their curiosity, by further enhancing collaboration within Sony groups.”