GlobeCast has announced the launch of MyGlobeTV – a new OTT platform for international broadcasters in the Americas. MyGlobeTV is a B-2-C television bouquet that brings international and genre-based audiovisual content directly to subscribers.

“With MyGlobeTV, subscribers will be able to enjoy their favourite international channels using their existing broadband connection,” said Emma Brackett, VP of Consumer Products and Services at GlobeCast. “At launch, content will be available on connected TVs via the MyGlobeTV set-top box. The deployment of a MyGlobeTV app will follow soon after to enable anytime-anywhere viewing on any connected device.”

The initial commercial launch of the MyGlobeTV service in the US is scheduled for July 1st. After the US rollout, plans are in place to expand the service to the rest of the Americas.

Rather than delivering content on the open Internet, MyGlobeTV is an OTT offering that utilises closed-network, encrypted IP delivery of television and radio content directly to the subscriber’s home. In contrast to WorldTV, GlobeCast’s Direct-to-Home (DTH) satellite offering, all MyGlobeTV subscribers need is a broadband Internet connection and an easy plug and play MyGlobeTV set-top box; no satellite dish is required.

The box itself is a Netgem hybrid DVR set-top box that supports adaptive streaming and includes a 320GB hard drive with 450 hours of DVR capacity. The service supports VoD, includes a Facebook application allowing viewers to navigate their account, and also provides an antenna to enable local channel viewing.

In terms of content, the initial channel lineup will consist of Indonesian, Japanese, Malayalam (South Asian), and Romanian programming, but will rapidly expand to include a wider variety of African, Asian, Australian, and European content.

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