Advanced Television

Virgin Olympics in 3D

April 18, 2012

With the 2012 London Olympics just one hundred days away, Virgin Media revealed a wide range of Olympics content its customers will be able to enjoy throughout the Summer of Sport on Virgin Media TV, all at no extra cost. Featuring live broadcasts in both standard- and high-definition, interactive apps and even a wide range of events in 3D, Virgin Media’s unbeatable coverage of the Olympics, courtesy of the BBC and Eurosport, will provide fans the perfect destination for all their Olympic viewing.

For sports fans wanting to keep up with the absolute latest, in addition to the Olympics coverage on BBC One, BBC Three, BBC One HD and BBC HD, Virgin Media will also be bringing its customers 24 live streams in both standard- or high-definition* courtesy of the BBC. This extensive coverage will mean that for the first time ever, every Olympic sport will be available to view live, whether it’s gymnastics, judo or show jumping. The 24 live channels will be available through the Electronic Programme Guide, or through a dedicated BBC Red Button application. For TiVo customers the BBC Red Button service will take advantage of the service’s IP connectivity and will be enhanced with an exhaustive catch-up offering allowing viewers to catch up on key moments of the games at a time of their choosing.

For die-hard Olympophiles looking for even more immersion, in addition to the regular coverage, Virgin Media will also be bringing its customers Olympics content in 3D courtesy of BBC and Eurosport 3D. The BBC will be showing the opening and closing ceremonies in 3D, alongside selected live events and daily highlights in 3D. Due to launch 27th July, Eurosport 3D will broadcast a mix of around eight hours of live coverage in 3D alongside four hours of each day’s main highlights and to provide the most comprehensive 3D coverage of the Games on British television.

Aleks Habdank, director of digital entertainment at Virgin Media said: “With a full range of live channels in HD and the first Olympics in 3D, Virgin Media TV customers are going to be spoilt with an unbeatable experience for watching the 2012 London Olympics. This year’s unprecedented breadth of viewing options will allow fans of any Olympic sport to watch their favourite events live and on demand, and with BBC and Eurosport 3D, viewers will be able to immerse themselves in the Games as never seen before.”

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