Broadcasting network NBC is sending 1,600 engineers and technicians to the London Olympic Games. The end result will be that viewers in the US, and this includes new owner Comcast’s cable subscribers, will be able to access broadband live video from all 32 sporting Olympic locations. Users will be able to access all 302 live event streams via nbcolympics.com.
However, there are a few exceptions and these revolve around NBC’s nightly four hour telecast of the best of each day’s events. Rick Cordella, VP/GM of NBC Sports Digital Media, speaking to the New York Times, says the vast majority of sports action will be streamed live, and most of the events will also be archived for later access. However, events like the 100m final will be streamed live but not archived until after the nightly network broadcast.
“Whatever is on schedule that day,” Cordella said, “if cameras are on it, we’ll stream it.” Cordella’s web site, NBColympics.com, went ‘live’ on Wednesday, 100 days before the Summer Games begin. Full coverage will begin with the preliminary soccer games which kick-off on July 25th. In addition to the live streams, NBCOlympics.com’s video offering will include full-event replays, extensive recaps and highlights, athlete interviews and more.