A technology start-up is introducing a way to move a whole subscription’s worth of TV onto the Web, with or without the subscription company’s permission.
The service takes the package of television channels that a customer buys through a distributor then streams the package onto the Web, allowing the customer more options for viewing than most distributors now allow. It also allows for thousands of hours of TV recording via a virtual digital video recorder.
NimbleTV is backed by the venture capital firms Greycroft Partners and Tribeca Venture Partners and by the Tribune Company, the owner of 23 TV stations.
“We’ve all heard about TV Everywhere for a long time. One of the questions that’s bothered me is, why is it not here yet?” said Anand Subramanian, the chief executive of NimbleTV.