Vringo, provider of software platforms for mobile social and video applications, has entered into an agreement with the United Arab Emirates’ integrated telecom service provider, du, under which Vringo will offer its mobile video service to du’s customers in the United Arab Emirates. With the du agreement in place, Vringo’s potential customer base in the country has now increased to approximately 13 million subscribers across the UAE’s two mobile operators, representing 100 percent of the UAE wireless market.
“We are pleased to announce our latest carrier agreement with du in the United Arab Emirates,” said Andrew Perlman, Vringo’s President and Chief Executive Officer. “In the past few years, du has realized significant gains in market share and is growing further still. Now, as du makes a concerted effort to increase its data and value-added service offerings, our innovative technology will allow the mobile operator to provide an exciting new mobile video service to its growing subscriber base. We look forward to launching with du as we continue to expand Vringo’s reach in both the Middle East and other emerging markets around the world.”
“We are always looking for new, exciting ways in which to add to our customers’ experience, to add life to their life in the most surprising, value-adding ways. By partnering with Vringo, we are bringing a fresh, dynamic dimension to our customers’ experience,” said Farid Faraidooni, du’s Chief Commercial Officer.
The Vringo video ringtone service to be provided to du customers consists of a Web, WAP and mobile app experience that enables customers to create, download and share high-quality mobile video. Once the service is live, du customers will have access to all of the Vringo platform’s service capabilities including Vringo’s extensive content library of over 12,000 video ringtones.
du is the UAE’s fastest growing telecom company, and is one of the two mobile telecommunications operators in the UAE. Today, du has over five million customers. du has an exclusive partner market agreement in the UAE with Vodafone and as such the company is able to draw on Vodafone’s global experience in roaming, data services and enterprise customer relationships.
Vringo offers a range of fully-hosted mobile social and video platforms for partners and consumers. Including its launch with du in the UAE, Vringo’s award winning video ringtone platform is now deployed with international partners in ten markets. Vringo’s scalable cloud-based distributed application architecture enables the partners’ subscribers to browse and download mobile videos, set them as video ringtones and instantly share them with friends. Vringo also has content partnerships with major content providers including EMI, T-Pain, Tiesto, Muhammad Ali, Turner, Marvel, Discovery Mobile, RTL, Ingrooves and Agence France-Presse.