Advanced Television

FreeWheel supports linear and digital upfronts

April 27, 2012

FreeWheel, the video technology company serving enterprise-class entertainment companies, has unveiled three new extension products for their flagship ad management system, Monetisation Rights Management (MRM), that will support entertainment companies in delivering on their integrated television and digital upfront commitments.

Developed with input from programmer and distributor customers participating in the upfronts, the new products will allow MRM customers to offer a better experience for their viewers across connected devices, optimise ad revenue generation on their content, and give advertisers additional options to target specific audiences at scale.

Several existing FreeWheel customers have already deployed or have signed on to use the MRM extensions, which are:
– Audience management, which publishers can use to bolster their proprietary data with third-party data sources and enhance ad targeting to known audience attributes at scale and across connected devices.
– Scenario forecasting, a powerful management tool that predicts how inventory availability, ad delivery, and ad sell-through rates are affected by “what-if” changes to inventory settings, such as increasing commercial breaks or driving additional traffic to particular Web pages.
– Extended forecasting, which gives MRM customers up to two full years of visibility on inventory availability during and after the upfronts season and how it adjusts due to seasonal programming events

“The television upfronts are rapidly changing to account for consumers watching video content on a variety of devices, as well as via many distribution methods, such as VoD and game consoles,” said Frans Vermeulen, SVP of Revenue and Strategy. “It’s vital that our customers are able to quickly expand their revenue strategies across devices and environments, and these solutions were developed with this in mind.”

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