Advanced Television

Connected sets to reach 70% of TV shipments

May 2, 2012

Some 25 per cent of the TV sets shipped globally in 2011 were Internet-connected, a figure forecast to approach 70 per cent of total TV shipments during 2016, resulting in more than $117 billion in revenues, according to a new report by IMS Research.

“Internet connectivity is becoming a standard on high-end TV sets, and it’s increasingly being added to mid-end televisions,” notes Veronica Thayer, market analyst, IMS Research, and author of the Connected TV Sets – World – 2012 report. “TV set manufacturers’ product launch plans are expected to drive the majority of the growth for connected TV sets during the forecast period.”

The study also reveals that proprietary operating systems will remain the main type used by manufacturers in the next five years, although Android OS will start gaining presence and it’s expected to reach a significant share of the market by 2014. IMS Research’s forecast shows that during 2016, more than 80 per cent of the Connected TV sets shipped worldwide will have built-in Wi-Fi and close to 30 per cent will have advanced user interface features such as motion, gesture or voice.

“Connected TV sets will help boost sales of flat panel TVs as the awareness and the demand for Smart TV features increases,” Thayer adds. “However, the impact that Internet connectivity will have on total TV set growth will be diminished by the availability of other Internet-connected devices such as Apple TV, Roku and game consoles.”

Categories: Articles, Connected TV, Markets, OTT, Research