YouTube: ‘We are coming after TV’
May 4, 2012
YouTube has TV-sized audiences in its sights for its original programming. In a New York presentation to advertisers of its programme plans, it also unveiled a $200 million promo budget for YouTube TV and Google Display Network.
In what was a quasi-upfronts session for digital networks – the Digital NewFronts, YouTube presented its new TV guide bringing together its near 100 channels. By July, the company said, it hopes to debut at least 25 hours of original programming on these channels each day.
As part of a viewer survey called ‘Generation V’, the company presented data indicating that men ages 18-34 now spend more time streaming video than watching linear TV. The study also says that 40 per cent of women ages 25-49 subscribe to a YouTube channel, and half of those have shared a video from those channels within the last week.