Advanced Television

LG set for May Google TV launch

May 8, 2012

By Colin Mann

LG Electronics has revealed plans to launch Internet-enabled TV based on Google’s platform in the United States in the week of May 21.

“Production of Google TVs will start from May 17 from our factory in Mexico and US consumers will be able to buy the product from the week of May 21,” Ro Seogho, executive vice president of LG’s TV business unit, briefed Korean media. Ro said that LG would decide whether to expand the offering to Europe and Asia after reviewing sales performance in the US market.

The move comes in advance of the anticipated launch by Apple of its TV product later in 2012 or early next year.

Google’s second attempt to break into the TV market follows its unsuccessful 2010 effort with Logitech companion boxes and Sony TV sets, which suffered from weak retail sales.


Categories: Articles, Connected TV, OTT