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ITV predicts 17% ad rise on Euros and Jubilee

May 9, 2012

ITV has said TV ad revenues could be up by as much as 17 per cent in June, thanks to an advertising surge from campaigns around the Queen’s jubilee and the Euro 2012 football tournament.

ITV has reported a 1 per cent fall in TV ad revenues in the first quarter but expects to see a bounceback in the second quarter with May up 6 per cent and June up between 12 per cent and 17 per cent.

This means that ITV’s second quarter TV ad revenues will be up 7 per cent, helping to lift revenue across the first half to about 3 per cent up over the same period last year, as the broadcaster’s “summer of love” with advertisers kicks in.

The commercial broadcaster also produced a set of bumper figures for ITV Studios which increased total revenues by 61 per cent to £212 million in the first quarter, thanks to the “front-loaded delivery” of a number of programmes such as Titanic.

ITV said its production division has performed well internationally, particularly the US, with external revenues up 95 per cent to £125 million in the first quarter.

ITV said that broadcasting and online revenues grew by 1 per cent in the first quarter to £440 million. Within this online revenues appear to have grown by £7 million, almost 10 per cent, to £78 million in the first quarter.

ITV said that viewing of TV shows online and through on-demand platforms grew by 24 per cent year-on-year in the first quarter to 110 million.

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