Dish Auto Hop can skip all ads
May 10, 2012
US Dish satellite subscribers will now get feature giving the choice to automatically skip over commercials. The new ‘Auto Hop’ capability for the Hopper whole-home HD DVR system is being activated this week, and it allows customers to skip all commercials for most recorded primetime HD programmes shown on ABC, CBS, FOX and NBC when viewed the day after airing.
“Viewers love to skip commercials,” said Vivek Khemka, vice president of DISH Product Management. “With the Auto Hop capability of the Hopper, watching your favorite shows commercial-free is easier than ever before. It’s a revolutionary development that no other company offers and it’s something that sets Hopper above the competition.”
Dish is the third-largest pay-TV provider in the US, delivering TV service to millions of families across the country. Dish launched the Hopper whole-home HD DVR system in mid-March, giving viewers the ability to record up to six shows at once while playing back HD content in up to four rooms.
‘Auto Hop’ is an extension of the Hopper’s PrimeTime Anytime capability, the exclusive feature that allows viewers, with one click, to record all of the primetime TV programming on ABC, CBS, FOX and NBC in HD – the networks that deliver some of the most popular shows during primetime.
The Hopper automatically stores these shows for eight days after they have aired, creating an on-demand library of approximately 100 hours of primetime TV shows, and making it easy to access episodes from last night, or last week.
“The magic of PrimeTime Anytime is that it allows DISH subscribers to catch up on all primetime shows, including episodes recorded over the past week and recommended by friends, family, and co-workers after they’ve already been broadcast,” said Khemka. “With Hopper, you have access to all primetime HD programs broadcast by the four major networks. Now you can watch many of those shows commercial-free, with Auto Hop.”
Auto Hop, using patented technology, works with most shows recorded using PrimeTime Anytime (patent pending). A viewer can watch a show with the Auto Hop option commercial-free starting at 1 a.m. ET, after a show has been recorded to the Hopper’s PrimeTime Anytime library. Prior to that, The Hopper’s 30-second ‘hop forward’ feature continues to work for same-day viewing.