Cable operators are rushing to push content and services to a wide range of consumer devices, including iPads and smartphones, but the lack of management software to track and coordinate delivery platforms will cause some MSOs considerable pain, according to a report from Heavy Reading Cable Industry Insider.

“As multi-screen options proliferate with more devices and content, the challenges will multiply,” notes Craig Leddy, research analyst with Heavy Reading Cable Industry Insider and author of the report. “Cable increasingly will need comprehensive solutions that manage the wide variety of unique characteristics of each distribution avenue and device platform.”

Although the need for more robust management platforms is becoming more evident, cable operators have been far from aggressive in deploying those platforms up to now, Leddy says. “For cable operators, handling all these pieces is like putting together a gigantic jigsaw puzzle,” he explains. “However, MSO adoption of management solutions is lagging the pace of their multi-screen deployments.”

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