MTG scores Premier League rights
May 11, 2012
Modern Times Group (MTG), the international entertainment broadcasting group, has acquired the television broadcasting rights to England’s Barclays Premier League in Sweden and Denmark from the start of the 2013/2014 season until the end of the 2015/2016 season from the Premier League.
The rights include coverage of all 38 rounds of the Barclays Premier League, comprising matches played in close to 200 individual time slots. All of the rights are exclusive on all platforms in Sweden. The rights to approximately 280 of the matches are exclusive on all platforms in Denmark, while the rights to approximately 100 matches are non-exclusive.
Under the terms of the new agreement, the matches will be shown in Sweden on the Viasat premium pay-TV sports channels. The channels will broadcast coverage with local commentary from all time slots from every Premier League round from August to May, as well as additional programmes featuring highlights, profiles, interviews and analysis. MTG’s Viasat sports channels are available on the Viasat satellite platform, as well as through all major third party IPTV and cable networks.
The Danish TV3 free-TV channels will broadcast coverage with local commentary from all time slots from every Premier League round from August to May, as well as additional programmes featuring highlights, profiles, interviews and analysis.