Advanced Television

Loewe soars on groundless Apple tales

May 14, 2012

Loewe, the publicly quoted German maker of super luxury, super expensive TVs, saw its shares rise 25 per cent on Monday after weekend stories – now denied by both parties – that Apple was targeting it for acquisition.

Apple, known to be readying its iTV for market, was said to be paying $112 million for the small specialist. This illustrates the amount of hype surrounding the prospective launch and the likelihood Apple will pick up one or more equipment maker along the way.

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