VeriFone Systems has announced an agreement with Sky News to broadcast news bulletins in London’s licensed taxis. With the launch of the service expected this month, VeriFone Digital Network (VNET) will deliver Sky’s breaking news to passengers as they travel around the capital.
VNET’s TaxiTV now spans more than ten major media markets across the Atlantic. Last year VeriFone reached an agreement with NBC owned television stations to deliver NBC Universal’s content to more than 12,000 taxis in markets throughout the US.
Andrew Hawken, Editorial Director, Sky News Digital, commented: “Sky News aims to provide breaking news to users in an as many places as possible. This deal allows us to bring news directly to a large market across London, providing an innovative service in a new location. We are delighted to have the opportunity to allow people to enjoy our news on a high quality screen in the comfort of a black cab.”