Italian DTH platform TivùSat has reached the figure of 1.4 million active smart cards, for a total of 4 million clients served.
Launched less than three years ago by Italian broadcasters RAI, Mediaset and Telecom Italia Media, TivùSat aims to extend TV coverage to those areas of the country faced with technical problems in receiving DTT channels. Currently, the highest number of TivùSat users is located in the regions of Liguria, Calabria and Molise.
TivùSat has again teamed up with Eutelsat for the second edition of the roadshow to promote the digital switchover in the last six Italian regions (Abruzzo and Molise; Basilicata and Apulia; Sicily and Calabria), taking place during May and June.
According to TivùSat president Luca Balestrieri, the platform hopes to surpass the threshold of 2 million smart cards in the coming years. In view of the increasing convergence between TV and the Internet, TivùSat is also working on a Connected TV offer for Italian broadcasters, with an agreement already in place for the use of the Marlin DRM platform.