TWC targets dynamic ad insertion with BlackArrow
May 18, 2012
BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, has confirmed that Time Warner Cable has selected BlackArrow to power a system-wide deployment of real-time, dynamic ad insertion within on-demand content.
Leveraging the BlackArrow system with third-party solutions, Time Warner Cable intends to bring timely, relevant on-demand advertisements to an audience that will include some of the nation’s largest media markets, providing the critical cornerstones that are essential to creating a nationwide footprint of dynamic on-demand ads. In addition, Time Warner Cable will be able to use the BlackArrow technology to increase the availability of commercial inventory for local and regional sales efforts.