Modern Times Group’s (MTG) Viasat Broadcasting in Norway and the Norwegian Broadcasting Corporation (NRK) have entered into an agreement regarding the sublicensing of the rights to broadcast live 3D coverage of the London 2012 Olympic Games. Viasat will broadcast more than 100 hours of live coverage from the London 2012 Olympic Games on its Viasat 3D channel, which will be the only Norwegian pay-TV channel showing 3D coverage. NRK will broadcast coverage of the London 2012 Olympic Games in HD on its NRK1 and NRK2 channels, which are also available on the Viasat satellite platform in Norway.
The Viasat 3D channel will broadcast live coverage from the London 2012 Olympic Games eight hours a day, as well as four hours of daily highlights. The events to be produced in 3D and broadcast on the channel include the men’s 100 metres, swimming and gymnastics, as well as the full opening and closing ceremonies. The 3D content from the London 2012 Olympic Games will be produced by Olympic Broadcasting Services.