Encryption specialist NDS has a new end-to-end contract to supply its MediaHighway software and VideoGuard encryption to ADN Networks of Delhi. ADN is converting its analogue cable distribution system to digital, in line with India’s move to all-digital TV distribution.
Specifically, NDS will provide an end-to-end technology suite including MediaHighway set-top box software, VideoGuard conditional access, a customised EPG and a host of interactive functionality such as games and TV applications, including regional content, to compliment ADN’s current channel offering. NDS will also enable additional revenue streams by providing regional advertising capabilities via the EPG home page and banner ads supported by NDS Dynamic Advanced Advertising technology.
Mr. Tejinder Chawla, Director, ADN Networks, said: “With its raft of innovative, affordable technologies and strong support framework, we are confident that NDS is the right technology provider to enable the launch our digital cable TV services.”
Jayant Changrani, Country Head & General Manager NDS India, said: “With the digitisation of cable TV in India rapidly progressing, cable operators are looking to swiftly migrate their existing platforms to digital. This announcement underlines our commitment to provide operators with the enabling technology to meet the government’s digitisation mandate and enable a superior subscriber offering.
“We are excited to be supporting ADN as the company breaks into the digital cable TV market in a move which will allow the operator to boost the quantity and quality of content it offers, whilst enabling localised services and laying the groundwork for next-generation TV services.”