Advanced Television

Thinkbox ad campaign now Shazam-enabled

May 30, 2012

Thinkbox’s new TV advertising campaign promoting the power of TV advertising and featuring Harvey and Rabbit is now Shazam-enabled across ITV’s broadcast and online channels.

Viewers who have downloaded the Shazam App on their smartphone can now use its audio-recognition technology to access extra content, including an exclusive new short film of Harvey and Rabbit, win a TV, and find out more about the power of TV advertising.

Thinkbox’s TV ad – created by The Red Brick Road and directed by Si & Ad – has been on air since May 1st.  Since then it has been watched over 145 million times on broadcast TV and has been viewed over half a million times online.

Categories: Ads, Advertising, App, Articles